Brand Identity and Logo Design
Are you starting a new business? Launching a new product? Do your business or organization need a new image? Is your color scheme outdated?Is your logo memorable and clear to your customers?
We can help you create a logo and brand that will clearly represent your business to your customers. Or if you're launching a new product or service, we will help you create the right image for that venture.
Website Planning, Organization, and Design
Does your website reflect your business brand? Is it well organized? Does it appropriate amount of traffic? Your original website may have reflected what you were doing when you stated, but does it reflect what services you offer now? Is it easy to navigate?
Our website planning, organization and design services focus on making a site that's easy to use, easy to update, and contains all the relevant information your customers will need. We're happy to design a site and transfer the work to your web development team or we can do the development for you as well.
Website Development and Maintenance
Your business or organization need a website, but you don't have anyone to do it. That's where Brown Couch Consulting can help. We can build static or dynamic web sites, with one to hundreds of pages of content.
We'll register your domain and sign you up for hosting services - or work with your current setup. We'll work with you to ensure that your website meets your business needs and has room to grow as your business grows.
Web sites, like all parts of your business, need regular love and care, so Brown Couch Consulting offers website maintenance services. If your business does not need a new site, a little bit of clean up or re-organization can make a big impact. Perhaps you have that pesky calendar application that just doesn't work correctly. We can help.
Email Marketing
Do you want your customers to know when you're having a sale or promotion? No problem! We can help you do the following:
- Integrate with Constant Contact or iContact or your own email marketing provider
- Setup your business' template to match your logo and your brand
- Add a sign up box to your website to register new users
- we will work with you to help create effective newsletters and promotional e-mails, such as coupons, to increase customer loyalty and retention
- we will show you how you can determine the effectiveness of your e-mail marketing by using the tools' statistical analysis packages
- Work with you to grow your list
Search Engine Optimization (SEO) and Keyword Research
Yellow Pages is not the way people find businesses now. With Yelp!, Google Local, Superpages, CitiSearch and others, the web has become a referral source better than any one individual can provide. Optimizing your website for Search engines, such as Google and Bing can help your customers and potential customers find your website and your business or organization information. We can help you:
- Find the best keywords that match your services and business offerings
- Incorporate your keywords into your website text
- Track keyword trends and adjust your site accordingly
- Restructure your site so that folders and individual pages are easy to navigate for search engines and users
Website and Online Business Promotion and Advertising
Promoting your business can be costly. Your website offers the perfect medium for posting promotions and coupons. Brown Couch Consulting can help you market your business or organization by:
- Creating coupons for email distribution
- Creating advertisements for online media
- Adding your business to local listings and online interactive maps, such as Google Maps
- Creating posters advertising events or specials
Website Traffic Statistical Analysis
Does your business have a great website, but your your customers don't seem to visit it. Find out who does visit your website with website traffic statistical software and analysis. We use Google Analytics and other tools to monitor the traffic to your site and create reports for you that show:
- which pages are most interesting to users
- how many visitors come to your website
- how many visitors return to your website
- how long visitors stay on your website
- what keywords bring visitors to your website
- what referral sources bring visitors to your site
This information can help you further optimize your website for search engines and create more effective business promotions. It will also help you maintain your website
Website Pay-Per-Click (PPC) Advertising
For a nominal fee, you can pay search engines to display your advertisements along with relevant search results. This is a great way to target your marketing to a specific location, for example, Boston dentist, or to a specific keyword like "baby photographer". We'll help you work our a strategy for your PPC advertising that will get your business a return on this marketing investment and drive traffic to your website and ultimately, create new customer or client opportunities.
Setting up an AdWords account is easy, but finding the right keywords for your site is more challenging. We can setup your account, find keywords that best match and bring customer traffic to your business, and teach you how to use it.